The Whole Point

We are a company that was formed to design and publish attractive and desirable publications that focus on various interests, providing these abilities as services to individuals realizing the value to their own, dedicated magazine.

Along with that we provide additional services that help make the magazines commissioned a success, both in the marketing of the client and in the economic capabilities of the publication as an economically profitable vehicle itself.

The Beginning

Sovren Publishing was born as a focused publishing operation in spring of 2012.

At that time, and since 1989, we had been creating publications under contract for outside clients through our graphic design entity, Art Technical. The decision was made to establish the publishing as a standalone operation to enable it to serve a new purpose, and for a very specific initial reason.

The Reason

The main reason was actually quite selfish. At the time we were looking to grow the client base for the yacht brokerage interests of our parent company, and found the advertising costs in the currently available publications offensive … to say the least. That, and those publications had become somewhat myopic and repetitive, verging on boring.

With the above move we were able to redirect the strength of our publishing capabilities to create our own magazine.

The Plan

The decision was made to go ahead with the first publication, even then knowing there was a path of evolution for what was to be initially created.

A magazine was to be created that had a focus on yachting, but also accepted and acknowledged that individuals with that particular interest likely had a multitude of other passions in their life. Content was to be acquired from sources local to international, and we were lucky that a multitude of advertisers wanted in on the first edition ... a rare event at any time.

The Action

The magazine began assembly. with a firm figure of 100 pages for the finished piece. Cover designs took place, contents and ads were lined up and inserted.

The publication came together pretty seamlessly, which was nice as this was almost a proving ground for the process while taking into account all required work to make it successful, from concept through distribution. Then, one day, it was complete ... the rest is history ...