W Yacht Magazine was originally planned as a one-off publication for a yacht show, with the intended use of promoting a brand new yachting venture.

Interest in the magazine was so high that the client is now looking at a second issue, and the potential of creating a three or four a year sequence of issues.

W Yacht Magazine is a perfect example of a marketing vehicle that quite easily pays for itself when utilized and promoted correctly.

Hard Rock Magazine is still in development.

The publication was designed at the request of the Seminole tribe at their location in Hollywood, Florida.

The magazine was originally designed to be a large print run publication, with distribution throughout their casino and hotel complexes. There was also a Special Commemorative Edition planned and designed with an embossed and metallic colour enhanced cover, to be sold bagged as a collectors item.

Original design specifications called for at least a 200 page publication, with features on all facets of the locations.